Active Conversations and Social Media Use Create Idyllic Relationships Between Journalist and Their Audience
The digital age has woken a sleeping giant, readers and audiences are no longer expected to just consume information but rather interact and actively exchange knowledge.
The ability for audiences to consume and produce content has made the relationship between journalists and their audience an active conversation, according to Anthony Adornato’s “Mobile and Social Media Journalism.”
This active exchange of information and constant flow of new content has put journalist in a difficult position. Producing content and informing their audience is no longer journalists only role, now they must fight for their trust and actively converse with them to keep themselves in the loop.
On Instagram anyone with a significant following can create a live story and engage their followers in various ways. Journalists have taken this tool and used it to converse with their audience whether it’s just a Q&A or them actively engaging at an event, this tool has really transformed the journalist audience relationship.
During the Beta tropical storm emergency, journalist and reporter Marlene Guzman, used the live tool to actively inform audience members of all the new developments and information. She also makes good use of the pinning tool on Instagram and keeps a carefully organized group of highlights that keeps her audience informed at all times.
This is exactly what successful journalists must do to keep up with social media and the never-ending flow of information, by keeping up to date with their social media and making sure to use every tool available to them they are creating the ideal journalist v. audience relationship while keeping up with content creators and influencers.
